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Talent development program for premium distributors in the office furniture industry
Our services: graphic design, typography, layout, final artwork, production data, concept, realization, production handling
Our activities: booklet (48 pages, special format, adhesive binding), online media
In addition to a broad product portfolio, one of the market leaders in the office furniture sector offers a highly sought-after training program for its employees and distributors. The company's own academy imparts practical and theoretical knowledge on topics such as distribution, sales, ergonomics, health management and product training.
A special talent development program for premium sales partners is being developed to meet the industry's high demand for qualified specialists. The declared aim is to actively support the retail partners in the recruitment, training and promotion of their junior staff.
For the marketing of the program, an independent appearance is conceived which takes account of the high expectations in terms of content and design and which, despite its visual power, also includes the guidelines and components of the worldwide corporate design. A self-confident color-coding system guides the reader and structures the individual modules of the program. The special square format, the choice of paper and the demanding bookbinding finish underline the premium claim not only visual but also haptical.
